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Social, Mobility, Analytics, Cloud (SMAC) technology synergies solution for transforming organization digitally with the focus of reducing cost, seamless working across geography and increase the operational efficiency of any business with quick/life feedback. The evolution of social media has come with the concept of connecting known people. Followed with this came the sophisticated platform to know one’s friends circle and get connected with unknown people. These platform provided channel for brand to communicate with their audience. We are now in the process of seeing technology changes where the social media based customer relationship management software can approach to the intended customer. These software can also predict the trends with the help of date generated in the social media and can do targeted advertising.
Similarly, in the past decade mobile usage has increased leaps and bounds. This leads the customer centric firms to introduce BYOD (bring your own device) to improve the efficiency. This is getting upgraded to enterprise mobility and will reach a place where the device are just used to view, update and compute on content whereas the content is stored in the cloud which can be accessed in secure way.
Yet another advancement has happened in the analytics where this term is not new, but with the help of big data we have possibility to analyze huge verity and volume of data flowing from the social media. This helped in creating model to predict the future outcome based on the data pattern. In the current trend analytics are reach new heights where a customer is served with what he wants even before he makes a decision.
All the above requires huge and scalable processing power which is provided by cloud computing.
The advancement in social, mobility, analytics and cloud computing has resulted in SMAC stack which enhance the operation of a business and also preparing the company for future challenges. Adaptation of this technology is increasing leading to new opportunity. We in Mirafra understand the opportunity that will be resulting out of this technology and have digital practice group to address this requirement.